Posted By: Judy Smith

Tue Nov 14, 7:00 AM ET

NEWPORT BEACH, CA (PRWEB) November 14, 2006 -- The continued cooling of the real estate market has made many agents sit back and wonder what it will take to attract and motivate buyers. We've heard about the gimmicks and giveaways such as vacations and cars, but it is the real estate agents willing to shift the paradigm and embrace alternative marketing strategies that will thrive in the current climate.
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The Freedom Realty Exchange (FRE.com), a member of the LFC Group of Companies, an online real estate auction company, has entered into an exclusive license agreement with Coldwell Banker Previews International to power their agents' newest marketing tool - online home auctions. The firm's Newport Beach Center office will be the first in the nation to use the Freedom Realty Exchange program. With over 60% of the luxury home real estate market along South Orange County's Gold Coast, Coldwell Banker Previews International may not seem the likely candidate to seek the assistance from auction specialists, but their pro-active approach led them to FRE when exploring alternative marketing options for their clients.

"We knew right away that this was something that we wanted. LFC has harnessed the power of the Internet, and with their extensive real estate auction experience and the tremendous success of their online commercial auction website (LFC Online-www.lfc.com), it only made sense for us to use their Freedom Realty Exchange program", states Ron Mazzano, Manager, Coldwell Banker Previews International, Newport Beach Center office.

Real estate auctions are not a new trend, although online real estate auctions, such as those successfully conducted by FRE, bring buyers and sellers from all over the world together in a fair and competitive bidding process. The exclusive licensing deal will provide the Newport Beach Center office of Coldwell Banker Previews with FRE's powerful Internet platform and proven auction marketing program to quickly sell their client's properties at market value.

"After introducing Coldwell Banker Previews to our program, we knew they got it! It's exciting to partner with a real estate group that understands to stay ahead of the competition it is necessary to be flexible and open-minded as the market shifts right under your feet.", remarks Bill Lange, CEO, LFC Group of Companies.

Freedom Realty Exchange - part of the LFC Group of Companies

For over 30 years, the LFC Group of Companies has auction marketed thousands of residential properties with an aggregate value well in excess of $2 billion. Now LFC offers a unique combination of Internet technology, experienced real estate and marketing professionals, and decades of auction knowledge to deliver successful online auction marketing for the sale of ranch, acreage and estate properties to domestic and international markets.

www.fre.com/122

Coldwell Banker Previews International - Newport Beach Center

Located in the heart of Newport Beach, Coldwell Banker Previews International Newport Center office is the undisputed #1 volume office in Orange County and 2nd in the nation for the company, with a sales volume of 1.8 Billion Dollars in 2005. Our agents sell and list the most beautiful and valued properties in Newport Beach, Corona del Mar, Newport Coast and Costa Mesa. Coldwell Banker Previews International is part of Coldwell Banker Orange County. Our profound reputation of success has earned us a great deal of repeat and referral clientèle over the years, and we continue to exceed our clients' expectations. To view our properties for auctions go to: www.fre.com/122

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LFC Communications, Inc.

KELLY LOVEGROVE

949-706-6113

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